Users of this Samsung app can create interactive digital menu displays or create design ideas and upload them directly from their phone or tablet to the TV screen, giving endless possible opportunities.Īt ADSreens we would always recommend going for the commercial digital signage where possible. As this Samsung ad shows, it is now possible for your consumer TV to provide intelligent and interactive displays simply by connecting your TV up to a free mobile app: With the invention of Smart Screens there is now also the opportunity to replicate the interactivity that is possible with commercial screens. With their high resolution picture, lightweight body and slim attractive looks, the technology and design behind consumer TV’s are now better than they have ever been before. If you have a large number of screens that you would like to incorporate into your office space at the least cost possible then you may wish to opt for the consumer TV for your digital display. It all comes down to cost and what you are trying to achieve. So what’s the key advantage of using a consumer TV for your digital signage purposes? Similarly if your intention is to entice customers into your shop with digital display adverts out in public or in a mall or promenade, you will want to ensure that you use only commercial digital signage. If you’re thinking of going for a video wall to wow your visitors you should read “Our guide to best video wall display options”. You will similarly need to sacrifice on any bespoke screen fittings designed to be aligned to the exact dimensions of your wall space. Even though many screens are either frameless or have a very slim bezel, they have not been built with the intention of projecting a display like you might find using professional digital signage. If you want to create an impressive video wall, this won’t be possible using TV signage. As with any organisational decision however you will want to ensure that you are using the correct option for your specific and individual needs. Digital signage TV’s are being taken advantage of many businesses right now to reasonable success. While consumer TV’s are not designed specifically for commercial use, there is no reason why they cannot be incorporated in this way. Typically, 3 times more expensive than a consumer TV. Can be used portrait or landscape.Ĭosts can range from £85-£1000 depending on the make and model Mostly larger frames but most modern TV’s have the option for a slim bezel or a frameless option Not built to be switched on for long periods of time but modern consumer TV’s tend to not burn out so quickly.Ĭommercial digital displays are built to run 24/7 and have a lifespan of up to 70,000 hours Here’s a quick run down of the features you can expect from a commercial digital screen vs the use of TV digital signage.īrightness tends to reach up to 300-350 nitsīrightness tends to reach up to 1000 nits So how do you decide what’s right for you? If you are thinking of going for a Commercial Display option, you can view our Digital Signage Display Options a Comparative Guide Here we’ll give you the full lowdown on display options and what’s best for you. Commercial digital signage is intended to be used both outdoors and in areas with large numbers of people passing through, whereas consumer TV’s will generally not be as sturdy as to withstand such wear and tear and are not built to withstand rain or adverse weather conditions. Commercial digital signage on the other hand is in-built with what’s called “High Bright Displays”, meaning that the picture is not negatively affected by enhanced sunlight or particularly bright conditions.Ĭonsumer TV’s are also not built for outdoor use. With a standard consumer TV screen you can expect that putting your television in a particular bright environment (like a shop window) will inevitably create glare on your screen and obstruct the viewing clarity of your message. These include if you wish to display your TV screen in a bright environment, somewhere that is likely to get a large amount of passing footfall, or if you’d like to display your screens outside.Ĭommercial digital signage is built with these conditions in mind. There remain some disadvantages of using consumer TV’s for your digital signage however. Many TV’s can now also be found with a slim bezel (the frame around the TV) or completely frameless, giving you that look and feel of a typical commercial digital display. Modern televisions now offer fantastic display options, are lightweight, easy to move around, and are generally a less expensive option than commercial digital signage. The short answer to this question is yes. Can I display digital signage material on a standard TV?
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